Gutfeld on Gillette’s new ‘toxic masculinity’ ad


♪ ♪>>Greg: GILLETTE, OF COMPANIES SUPPORTED BY MEN FOR OVER A CENTURY, DEBUTED A NEW AND CRAPPING OVER THE SAME MEN. HARASSING WHAT — WHAT GILLETTE CALLS TOXIC MASCULINITY. THE TERM OF ENDEARMENT EMBRACED BY TEACHERS LOUNGE IS EVERYWHERE. TO SMEAR AN ENTIRE GENDER. APPARENTLY GILLETTE EXECS MUST’VE BEEN READING “TEEN VOGUE” .”>>BULLYING.>>THE ME TOO MOVEMENT AGAINST SEXUAL HARASSMENT.>>TOXIC MASCULINITY.>>IS THIS THE BEST A MAN CAN GET? IS IT? WE CAN’T HIDE FROM IT. IT’S BEEN GOING ON FAR TOO LONG. WE CAN’T LAUGH IT OFF.>>WHAT I ACTUALLY THINK SHE’S TRYING TO SAY –>>MAKING THE SAME OLD EXCUSES.>>BOYS WILL BE BOYS.>>SOMETHING FINALLY CHANGED.>>REGARDING SEXUAL ASSAULT AND SEXUAL HARASSMENT.>>THERE WILL BE NO GOING BACK. BECAUSE WE BELIEVE IN THE BEST IN MEN.>>Greg: IT’S ALMOST AS IF THE PEOPLE WHO MAKE PRODUCTS FOR MEN HATE MEN. WHAT IS GILLETTE TRYING TO SELL? RAZORS OR ITSELF? AS THE COMPANY LOSES MARKET SHARE IS TO DOLLAR SHAVE CLUB, GILLETTE MAKES AN AD THAT SHAFTS THE COMPANY’S KEY AUDIENCE, JUST TO SCORE A FEW VIRTUE POINTS WITH THE SOCIAL JUSTICE MOB. THEY SAY THEY ARE SPARKING CONVERSATION, THAT THAT’S WHAT THEY CALL IT WHEN THEY TIE YOU TO A CHAIR AND SHOUT ACCUSATIONS THAT YOU AND THEN ASKING FOR MONEY. HOW ENLIGHTENED IS GILLETTE? LOOK AT THESE RACERS. THE BLUE IS FOR MALES AND THE PINK IS FOR FEMALES. TALK ABOUT ENFORCING GENDER STEREOTYPES. THE COWARDLY MEDIA IS SCARED OF THE SOCIAL MEDIA MOB BACKS THE AD. MEANWHILE EVERYBODY ELSE HATES IT. GILLETTE WILL SAY IT’S BECAUSE THE AD SPOTLIGHTS BAD MALE BEHAVIOR AND WE INSECURE RUBES, WE CAN’T HANDLE IT. MEL, IT’S BECAUSE THE AD SUCKS. GILLETTE DIDN’T JUST CONDEMN BAD BEHAVIOR, SOMETHING MOST MEN DO WHENEVER THEY SEE IT, IT SUGGESTED THAT BEHAVIOR REPRESENTS THE NORM. IT SOLD YOU OUT AND JUDGED YOU. GILLETTE SAID OUR CONSUMERS — YOU SHOULD APPLAUD US. WE ARE TOO BUSY JOINING DOLLAR SHAVE CLUB. ALL RIGHT, DANA. DID YOU KNOW THEY WERE SELLING RAZORS? WHAT WERE THEY SELLING?>>Dana: I THINK YOU ARE RIGHT RIGHT. THEY REALLY WANTS US TO TALK ABOUT IT. I THINK YOU ARE RIGHT. REMEMBER WHEN NIKE DID THE AD FOR COLIN KAEPERNICK AND IT WAS LIKE WHAT ARE THEY DOING AND THEN THEIR MARKET SHARE WENT WAY UP. THEY SOLD MORE SHOES AND PRODUCTS. PERHAPS YOUNGER MEN ARE GOING TO LIKE THIS AD. I DON’T KNOW.>>Greg: I KNOW, THEY ARE NOT. I CAN GUARANTEE YOU KNOW MAN LIKES THAT AD.>>Dana: I FEEL LIKE WELL, THERE NEEDS TO BE MORE MEN IN THE LIVES OF BOYS. IN AMERICA.>>Greg: THAT WOULD BE A GOOD AD.>>Dana: MEN NEED TO STEP UP TO THE CHILDREN THEY FATHER. STICK AROUND AND BE THERE FOR THEIR CHILDREN. THIS TO ME IS ACTUALLY REALLY IMPORTANT POINT. THAT WOULD BE A BETTER AD.>>Greg: JESSE, THEY DIDN’T ADDRESS THAT. THEY BASHED MEN, MEN WHO FOUGHT WARS, BUILD BRIDGES. THEY BASHED THEM.>>Jesse: I DON’T WANT TO FEEL GUILTY ABOUT THE BEHAVIOR OF A FEW BAD APPLES. I FEEL GUILTY ENOUGH OVER MY OWN BEHAVIOR.>>Greg: YOU ARE ONE BAD APPLE.>>Jesse: I WANT A GOOD SHAVE. I DON’T WANT TO CONVERSATION ABOUT ANYTHING. THE POINT OF A RAZOR, THEY ARE TALKING ABOUT A BRAND. I WANT TO KNOW ABOUT OUR PRODUCTS. YOU DON’T WEAR A RAZOR. A RAZORS ALL ABOUT PERFORMANCE. IT’S ABOUT HOW IT GLIDES. YOU DON’T GET ANY NIXON CUTS. IT’S ABOUT HOW NICE THE HANDLE FEELS. HOW SHARP IT IS. I WANT TO SEE THE RAZOR GO DOWN A MAN’S FACE AND I WANT TO SEE THE CREAM COME OFF LIKE THAT. THAT’S HOW I KNOW IT’S GOOD. LIKE YOU SAID, WHAT ARE THEY TALKING ABOUT? WHO KNOWS. LIKE YOU SAID, THEY ARE TRYING TO SUCK UP TO THE MADISON AVENUE PEOPLE BECAUSE THEY WANT TO GO VIRAL AND THEY WANT EVERYBODY TO TALK ABOUT HOW THEY ARE TRENDING. MEANWHILE, THEY ARE JUST MAKING EVERYBODY FEEL GUILTY.>>Greg: KATIE, I THINK VIRTUA SIGNALING IS AN INSURANCE POLICY AGAINST SOCIAL MEDIA MOBS. THEY KNOW THEY’VE GOT TO PROTECT THEMSELVES AND THEY KNOW THAT EVERYBODY IN MEDIA AND ADVERTISING IS GOING TO FALL IN LINE BECAUSE IF THEY DON’T AGREE WITH IT, THEN THEY COULD BE PERSECUTED.>>Katie: IT’S JUST STUPID. WHO ARE YOU TRYING TO IMPRESS? THE ENTIRE AD IS INSULTING TO THE VERY PEOPLE WHO ARE THEIR CUSTOMERS. I AM GETTING REALLY SICK AND TIRED OF MEN IN THIS COUNTRY BEING DEMONIZED BECAUSE OF THE BEHAVIOR OF OTHER MEN. THERE ARE THINGS THAT WOMEN DO THAT ARE BATTLES ALSO AND IF WE WANT TO TALK ABOUT TOXIC MASCULINITY, MAYBE WE SHOULD TALK ABOUT TOXIC FEMININITY AND TOXIC FEMINISM. TAKING MEN OUT OF BEING MASCULINE ISN’T GOING TO MAKE THEIR BEHAVIOR BETTER. IT’S ONLY GOING TO TAKE THINGS THAT THE COUNTRY HAS BUILT ITSELF UPON OUT OF THE PICTURE AND MAKE THE BEHAVIOR WORSE. MEN NEED MEN TO SHOW THEM HOW TO BE GOOD PEOPLE, TO HAVE MORALS AND VALUES. THAT DOESN’T MEAN THEY HAVE TO STOP ACTING LIKE MEN.>>Greg: THERE COULD HAVE BEEN A POSITIVE MESSAGE, JUAN. IN THIS CASE, IT WAS NEGATIVE. THE ASSUMPTION MEN DON’T HAVE SISTERS, MOTHERS, DAUGHTERS, GRANDDAUGHTERS. THAT WE ACTUALLY LOVE WOMEN. IN THIS CASE, WE ARE JUST AWFUL PEOPLE.>>Juan: I THINK YOU ARE OFF ON THIS. I AM A GUY BUT WHEN I MUST SAY WHEN IT COMES TO TALK ABOUT RACISM AND STEVE KING, WHEN IT COMES TO MISOGYNY AND BULLYING, YOU GUYS REACT LIKE SOMEBODY IS ATTACKING THE REPUBLICAN PARTY. I AM LIKE, WHAT?>>Greg: THAT IS PURE B.S. IT HAS NOTHING TO DO WITH RACISM OR STEVE KING. YOU ARE SO WRONG. OH, MY GOD. JUAN, THAT IS SO PATHETIC. YOU ARE EMBARRASSING. YOU’RE EMBARRASSING YOURSELF.>>Juan: IN KEEPING WITH A COMPANY HERE TO MAKE MONEY, JUST LIKE WE TALKED ABOUT NIKE.>>Greg: I AGREE. JUST MAKE MONEY.>>Juan: GIVE ME A SECOND. YOU HAVE A COMPANY THAT I DON’T DOUBT TESTED THIS AND FOUND THAT MEN IN FACT ARE MOVING AWAY FROM ALL MEN HAVE TO BE STOIC. ALL MEN HAVE TO PROJECT — YOU HAVE A SITUATION WHERE HIGH RATES OF VIOLENCE, HIGH RATES OF DEPRESSION, HIGH RATES OF SPOUSAL ABUSE, MEN. MEN UNDERSTAND THERE IS A CHANGE TAKING PLACE AND I THINK IT’S ALSO THE CASE THAT AS WE SEE SHIFTS IN DEMOGRAPHICS ABOUT HISPANIC MEN, BLACK MEN, ASIAN MEN. THAT THERE IS MORE AND MORE OPEN TO THE IDEA THAT IT’S A DIFFERENT DEFINITION OF WHAT IT MEANS TO BE BIG DADDY IN THIS COUNTRY.

Leave a Reply

Your email address will not be published. Required fields are marked *