Aaron North Mint Mobile SVP Talking Tech USA Today interview podcast

Aaron North Mint Mobile SVP Talking Tech USA Today interview podcast


Do we need an expensive unlimited wireless
plan? while Erin North doesn’t think so his company mint mobile is offering you
a limited amount of data monthly and a way lower price $20 monthly now perhaps
you saw the mint mobile ad on the Superbowl
on today’s talking tech era north will explain why he believes that many of us
are spending way too much money on wireless when I when I into MIT my job
was to sort of like look at the marketplace and decide if we were going
to do Wireless start over today how would you do it differently and the
answer was crystal-clear it’s an online-only business so right
now wireless service is driven by a retail a traditional brick-and-mortar
retail experience all those stores cost money
you’ve got rent you’ve got lights you’ve got staff you’ve got you know decor all
those things that need to be paid because we’re an online-only direct
customer business what we’ve done is we’ve removed one of the largest line
items and the cost equation and instead of keeping that as profit what we’re
doing is we’re giving that back to the consumer in the form of lower cost what
we also do is we coupled that with the buy in bulk business model so very much
the Costco or Sam’s Club where the more do you buy the more you save
and since Wireless is you know it doesn’t spoil we can offer that service
to people at such an affordable rate because now we aren’t acquiring
customers and then reacquiring and reacquiring on a monthly basis customers
are coming to us staying with us for 3 6 or 12 months and we can build a cost
structure that benefits that loyalty ok so so in the in the in the land of how
do you how do you how do you do this when I I talked to your friends at
Unreal Mobile when they got I think it even lower price the $10 for a gig or
something like that and they told me that people just there’s a lot of people
out there in the rural world who don’t use a lot of data and there’s
no reason to pay for it you’re more generous you’ve got eight gigs do you
believe that people do not use as much data as as people believe in that
they’re very comfortable with going onto Wi-Fi yeah – it quite a bit different so
I’m Aiman it what would it be I’m in not an advocate I’m an opponent – unlimited
right so this idea of unlimited data to me is is ridiculous you know I would
never buy an unlimited gas card for a thousand dollars a month because there’s
no chance I could ever make that pay out what people don’t realize is that with
unlimited you’re in essence paying for the heavy user so by us having data
buckets or data restrictions or data allotments whatever you want to call it
we’re able to really identify the cost structure of a customer and then make
sure that that customer is paying the right amount now I’ll tell you one of
our most popular plans is our our lowest data plan which is now three gigs
because we’ve upgraded that and not increased price by the way so we do have
a three gig plan that you can get for $15 a month now it’s not on promotion
right now like we have for 80 a but we do find customers are savvy right they
have Wi-Fi at home and they have Wi-Fi at work so in essence they need cellular
data for the weekend and for their commute and often in the commute it’s
music driven or maps driven not really you know you’re not watching video as
you’re driving into the office in the morning so we do have lots of people on
that plan but the national average for cellular data is about six gigs a month
now you add Wi-Fi data to that and that number gets much larger because if
people are using at home and at work but we figured in our my position and my
proposition to the customer is look if we offer you eight gigs that should
satisfy most of America I’m Jefferson Graham you’ve been listening to talking
tech

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